[00:00:05] I worked with clients throughout the country and I had one of the larger practices in the country. I was ranked in the top 5% of advisors throughout the country and I managed over $890 million and I had over 340 clients. So I was very busy. It was very comprehensive experience. I've actually literally had thousands of financial planning conversations- retirement planning conversations over the years.
[00:00:30] But as my clients started to get older, those conversations changed. So the focus changed quite a bit. So initially we would talk about the market and beating the S&P 500, but as those same clients got older, the questions started to go around, "Hey, I built up a nice little nest egg. I don't- I can't afford to lose it. What happens if the market tanks. How long will this money last me? Do I have enough to retire?" Those were the questions. And then we went through the experience of 2008 in the financial crisis. So those questions were now manifest in reality and we really had to navigate a bit and try to take a different perspective.
[00:01:12] It was a different experience for myself and my clients. I took that experience and decided that was going to focus my entire practice on retirement income planning. And that's what I did. So I went and got some additional certifications in the distribution phase versus the accumulation phase.
[00:01:29] How do you draw down from assets strategically and how do you build a practice around that? So I did that for a while. The goal was always ultimately to have my own business and I launched my own business in 2017 with a focus on retirement income planning.